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March 3, 4 & 5, 2026
Halls 19, 20 and 21, Deutsche Messe, Hannover, Germany

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EXHIBITOR ENQUIRY

March 3, 4 & 5, 2026
Halls 19, 20 and 21, Deutsche Messe, Hannover, Germany

REGISTER YOUR INTEREST

EXHIBITOR ENQUIRY

Tire Technology International Awards 2025

The winners are announced!

This year’s Tire Technology International Awards for Innovation and Excellence were presented at Deutsche Messe during Tire Technology Expo 2025. The awards celebrated the very best innovations and achievements in the tire industry over the past 12 months.

The Tire Technology International Awards for Innovation and Excellence feature 12 categories celebrating recent advances in tire technology. They also recognize progress toward a greener industry and honor the personal achievements of remarkable individuals.

The awards are coordinated by Tire Technology International magazine and officiated by a panel of international journalists and industry experts.

ENVIRONMENTAL ACHIEVEMENT OF THE YEAR – TIRE DESIGN

WINNER: Goodyear for its ElectricDrive Sustainable-Material (EDS) tire, which represents a significant milestone in Goodyear’s journey toward a more sustainable future.

Shortlisted:

Bridgestone – Potenza Sport A
Falken – Ziex ZE320
Goodyear – ElectricDrive Sustainable-Material (EDS) tire
Michelin – Motorsport tire demonstrator
Pirelli – P Zero Winter 2

ENVIRONMENTAL ACHIEVEMENT OF THE YEAR – MANUFACTURING

WINNER: Continental for the company’s achievements at its Lousado plant in Portugal.

 

Shortlisted:

The BioButterfly demonstration plant
ColorService – Anti-Dust Kit and Cyclone
Continental – CO2-neutral production at LousadoFirestone Liberia
HF Group – Electric curing
Rodolfo Comerio TIElemetry

ENVIRONMENTAL ACHIEVEMENT OF THE YEAR – INDUSTRY CONTRIBUTION

WINNER: Nokian Tyres. In 2024, the tire maker inaugurated the world’s first full-scale tire factory with zero CO2 emissions. The new facility, in Oradea, Romania, operates without the need for any fossil energy.

 

Shortlisted:

Hankook production using certified carbon black
Michelin – SAMPLE system
Nokian inaugurates zero-CO2 -emission factory in Romania
VMI – LAT100 Dynamic Abrasion Test

MATERIALS INNOVATION OF THE YEAR

WINNER:  Bekaert for Mega Tensile – a next-generation reinforcement solution that offers a range of sustainability benefits.

 

Shortlisted:

Bekaert – Mega Tensile
Continental – Re.Tex roll-out
Reselo and Nokian Tyres – Reselo biorubber
Silox – ActiECO+ Green

R&D BREAKTHROUGH OF THE YEAR

WINNER: Sumitomo Rubber Industries for its Active Tread technology, which switches the mechanical properties of the tread compound based on changes in road conditions.

 

Shortlisted:

Continental – Rolling resistance-optimized rubber compound in Conti EfficientPro 5
Dufournier – Tire Performance Database
Endurica/ARDL coupled structural simulation
Michelin – SmartWear
SRI – Active Tread
Yokohama – XAI tire design support system

TIRE INDUSTRY SUPPLIER OF THE YEAR

WINNER: ARP Technologies, for its many innovations in the tire curing sector, including servomotor-driven manipulators, new insulation technologies, automated AGV-based mold exchange and automatic bladder exchange technology.

 

Shortlisted:

ARP Technologies
Bekaert
Black Donuts Engineering
Comerio Ercole
Rodolfo Comerio
Uzer Makina
VMI

TIRE MANUFACTURING INNOVATION OF THE YEAR

WINNER: VMI. Jurors were impressed by the company’s integrated quality monitoring for the MAXX and MILEXX platforms – a full drum monitoring system for the carcass package.

 

Shortlisted:

Comerio Ercole – SuperCut: cutting unit for rubberized calendering process
Continental – Otrokovice warehouse
Rodolfo Comerio – RC Advanced Cut and Ultimate Winding
VMI – Integrated quality monitoring for MAXX and MILEXX platforms

TIRE CONCEPT OF THE YEAR

WINNER: Bridgestone for its Lunar concept tire, an impressive combination of tire technologies designed for use in the most inhospitable of conditions.

 

Shortlisted:

Bridgestone – Lunar Concept
Continental – Conti Urban NXT
Galileo – SkidCup 2024
Nokian and UPM – sustainable concept tire

TIRE OF THE YEAR

WINNER: Michelin edging out the competition with its Primacy 5.

 

Shortlisted:

Apollo – Vredestein Ultrac+
Continental – Conti Eco Gen 5
Hankook – Ventus Evo
Michelin – Primacy 5
Toyo Tires – Proxes Sport 2

TIRE MANUFACTURER OF THE YEAR

WINNER: Continental – the fourth time the Hannover-based tire maker has won this category.

 

Shortlisted:

Bridgestone
Continental
Michelin
Nokian Tyres
Pirelli
SRI
Yokohama

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