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March 2, 3 & 4, 2027
Halls 19, 20 and 21, Deutsche Messe, Hannover, Germany

March 2, 3 & 4, 2027
Halls 19, 20 and 21, Deutsche Messe, Hannover, Germany

Tire Technology International Awards

TTI Awards: Shortlist Revealed

The 2026 Tire Technology International Awards is the world’s biggest celebration of endeavor in tire development and manufacturing. Which covers all aspects of the modern tire business, with awards covering 11 categories. Technologies and achievements revealed since the start of March 2025 are eligible for consideration for the 2026 awards.

The awards will be taking place in Hall 19 on Tuesday 3rd March from 17:30 - 18:30, following on from the drinks reception from 16:30-17:30.

Book a visitor pass to gain free access to the awards ceremony

 

Register here

 

The shortlisted nominations for this year have been revealed below.

The Shortlist

ENVIRONMENTAL ACHIEVEMENT OF THE YEAR – TIRE DESIGN

  • Bridgestone – TBR tire produced with 70% recycled and renewable content
  • CEAT – SustainMax-VF tire
  • Continental – Conti Urban HA 5 NXT
  • Michelin – Car tire with 75% renewable and recycled materials
  • Pirelli – P Zero (with 70% bio-based and recycled materials)

ENVIRONMENTAL ACHIEVEMENT OF THE YEAR – MANUFACTURING

  • Color Service – Automatic depalletizing and AI handling robot for chemicals weighing systems
  • Comerio Ercole – Celemetry
  • Continental – Reduction of freshwater use
  • Michelin Specialty Materials Recovery (MSMR) plant in Chile
  • VMI – Batch-Off Closed Air Circulation

ENVIRONMENTAL ACHIEVEMENT OF THE YEAR – INDUSTRY CONTRIBUTION

  • Bekaert – Steel tire reinforcement certification of recycled content
  • Bridgestone World Solar Challenge tire
  • Continental – Expansion GIZ Project
  • Endurica – Advancing tire retreading through oxidation science and predictive modeling
  • Michelin – BioButterfly project
  • Solvay – Circular highly dispersible silica global industrialization

CHEMICALS AND COMPOUNDING INNOVATION OF THE YEAR

  • Flexsys – Alternative to 6PPD
  • OCSiAl – Tuball
  • Silox – ActiECO+ Green
  • Skyhem Chemicals – Ecosky-3103

MATERIALS INNOVATION OF THE YEAR

  • Cabot Corporation – rC Regen CGX1000
  • Continental – Synthetic rubber from used cooking oil
  • Teijin Aramid – Twaron Next

R&D BREAKTHROUGH OF THE YEAR

  • Bridgestone – TRWP vehicle collection method
  • Continental – OLRAP
  • Falken – Motorsport application of Sensing Core
  • Goodyear and TNO — Integration of tire intelligence with AEB systems
  • Michelin – Tire Digital Twin

 TIRE MANUFACTURING INNOVATION OF THE YEAR

  • Color Service – Automatic depalletizing and AI handling robot for chemicals weighing systems
  • Comerio Ercole – Zeus
  • VMI – Automated materials handling

TIRE INDUSTRY SUPPLIER OF THE YEAR

  • Black Donuts
  • Color Service
  • Comerio Ercole
  • Uzer Makina
  • VMI

TIRE CONCEPT OF THE YEAR

  • Goodyear – Eagle Xplore
  • Hankook – Sustainable concept tire
  • Kumho – Volume
  • Michelin – Lunar Airless Wheel (MiLAW)
  • Nexen – Nexist

TIRE OF THE YEAR

  • Apollo Tyres – Aspire 5
  • Bridgestone – Potenza Sport Evo
  • Continental – VanContact A/S Eco
  • Michelin – Primacy 5 Energy
  • Pirelli – Cinturato Winter 3

TIRE MANUFACTURER OF THE YEAR

  • Bridgestone
  • Continental
  • Goodyear
  • Hankook
  • Michelin
  • Nova Motorsport

2025 Winners

ENVIRONMENTAL ACHIEVEMENT OF THE YEAR – TIRE DESIGN

WINNER: Goodyear for its ElectricDrive Sustainable-Material (EDS) tire, which represents a significant milestone in Goodyear’s journey toward a more sustainable future.

Shortlisted:

Bridgestone – Potenza Sport A
Falken – Ziex ZE320
Goodyear – ElectricDrive Sustainable-Material (EDS) tire
Michelin – Motorsport tire demonstrator
Pirelli – P Zero Winter 2

ENVIRONMENTAL ACHIEVEMENT OF THE YEAR – MANUFACTURING

WINNER: Continental for the company’s achievements at its Lousado plant in Portugal.

 

Shortlisted:

The BioButterfly demonstration plant
ColorService – Anti-Dust Kit and Cyclone
Continental – CO2-neutral production at LousadoFirestone Liberia
HF Group – Electric curing
Rodolfo Comerio TIElemetry

ENVIRONMENTAL ACHIEVEMENT OF THE YEAR – INDUSTRY CONTRIBUTION

WINNER: Nokian Tyres. In 2024, the tire maker inaugurated the world’s first full-scale tire factory with zero CO2 emissions. The new facility, in Oradea, Romania, operates without the need for any fossil energy.

 

Shortlisted:

Hankook production using certified carbon black
Michelin – SAMPLE system
Nokian inaugurates zero-CO2 -emission factory in Romania
VMI – LAT100 Dynamic Abrasion Test

MATERIALS INNOVATION OF THE YEAR

WINNER:  Bekaert for Mega Tensile – a next-generation reinforcement solution that offers a range of sustainability benefits.

 

Shortlisted:

Bekaert – Mega Tensile
Continental – Re.Tex roll-out
Reselo and Nokian Tyres – Reselo biorubber
Silox – ActiECO+ Green

R&D BREAKTHROUGH OF THE YEAR

WINNER: Sumitomo Rubber Industries for its Active Tread technology, which switches the mechanical properties of the tread compound based on changes in road conditions.

 

Shortlisted:

Continental – Rolling resistance-optimized rubber compound in Conti EfficientPro 5
Dufournier – Tire Performance Database
Endurica/ARDL coupled structural simulation
Michelin – SmartWear
SRI – Active Tread
Yokohama – XAI tire design support system

TIRE INDUSTRY SUPPLIER OF THE YEAR

WINNER: ARP Technologies, for its many innovations in the tire curing sector, including servomotor-driven manipulators, new insulation technologies, automated AGV-based mold exchange and automatic bladder exchange technology.

 

Shortlisted:

ARP Technologies
Bekaert
Black Donuts Engineering
Comerio Ercole
Rodolfo Comerio
Uzer Makina
VMI

TIRE MANUFACTURING INNOVATION OF THE YEAR

WINNER: VMI. Jurors were impressed by the company’s integrated quality monitoring for the MAXX and MILEXX platforms – a full drum monitoring system for the carcass package.

 

Shortlisted:

Comerio Ercole – SuperCut: cutting unit for rubberized calendering process
Continental – Otrokovice warehouse
Rodolfo Comerio – RC Advanced Cut and Ultimate Winding
VMI – Integrated quality monitoring for MAXX and MILEXX platforms

TIRE CONCEPT OF THE YEAR

WINNER: Bridgestone for its Lunar concept tire, an impressive combination of tire technologies designed for use in the most inhospitable of conditions.

 

Shortlisted:

Bridgestone – Lunar Concept
Continental – Conti Urban NXT
Galileo – SkidCup 2024
Nokian and UPM – sustainable concept tire

TIRE OF THE YEAR

WINNER: Michelin edging out the competition with its Primacy 5.

 

Shortlisted:

Apollo – Vredestein Ultrac+
Continental – Conti Eco Gen 5
Hankook – Ventus Evo
Michelin – Primacy 5
Toyo Tires – Proxes Sport 2

TIRE MANUFACTURER OF THE YEAR

WINNER: Continental – the fourth time the Hannover-based tire maker has won this category.

 

Shortlisted:

Bridgestone
Continental
Michelin
Nokian Tyres
Pirelli
SRI
Yokohama

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