Marco Rocca

head of product management

Marco graduated in mechanical engineering in 2012 with an internship at Scuderia Toro Rosso. In 2013, he joined Pirelli and started working on the Cyber Tyre project. Initially he focused on algorithm development, then took on responsibility in projects with original equipment (OE) customers. For the past seven years he has been the product manager for Cyber Tyre at Pirelli.

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Presentation

Shaping the tire digital soul

After many years of incubation, tire-mounted sensor system solutions have become a market reality, rapidly increasing in volumes and applications on a yearly basis. Through appropriate digital signal processing, tire sensor data enables a broad variety of use cases in different mobility segments, opening new technological and business opportunities. This market path is accelerated by the availability in vehicles of powerful electronic systems, allowing fast integration of the technology and bringing evident benefits on safety, user experience, maintenance and sustainability. The presentation highlights opportunities and challenges, together with some application examples.