Wei Ye

vice president responsible for circular and sustainable solutions

Eddy Ye (Ye Wei) is vice president of Xingda Group, with responsibility for circular and sustainable solutions. From 2005 to 2013, he served as a technical service engineer at Xingda Group, responsible for providing customers with technical services and solutions in a timely manner. From 2013 to 2021, he held the position of norms and regulations manager at Michelin China, responsible for the establishment of standards and regulations related to products and services, leading sustainable mobility and promoting the growth of Michelin China.

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Presentation

Raising sustainability content through steel cord innovations

For many years, steel cord has been one of the hurdles ahead of tire makers who want to increase sustainable content in their tires. In this paper, Xingda sets out its plans to raise circular content in its steel cord, so that tire makers can increase their own sustainable content. Xingda aims to source 15% of all raw materials from recycled steels this year (2025) and to raise that to 40% by 2030. In addition to targets of carbon neutrality by 2050, the plan calls for less waste and more recycling of waste products, reduced packaging and low-carbon operations. Xingda has affirmed its sustainability credentials with affirmations from Ecovadis (Gold), CDP (A-), SBTi and other independent authorities.