Lauri Hyytinen

automotive MDM

Lauri Hyytinen leads automotive market development globally at Avery Dennison. He has almost 20 years of experience in developing RFID applications and solutions with the leading automotive companies. With a hands-on attitude, Hyytinen has led Avery Dennison Smartrac to be a global market leader for passive RFID transponders in the automotive industry.

---

Presentation

What are the key learnings and benefits from RFID projects?

Tire marking with embedded RFID tire tags is moving from small projects into high-volume applications. The presentation will share the key learnings from the running applications and the benefits recognized by tire manufacturers. It will go through the typical questions from tire manufacturers and industrial solution providers.