Begüm Aytuğar

marketing manager

Begüm Aytuğar holds a BSc in textile engineering from Istanbul Technical University. She began her professional career in the buying department of LC Waikiki Retail Management in 2013, where she was responsible for purchasing activities across various product groups and overseeing quality monitoring systems. In 2015, Aytuğar joined Fiba Retail Group as category lead for GAP/Aeropostale, managing brand and retail activities. In 2017, she started her role at Kordsa as part of the purchasing team, overseeing a range of direct and indirect product groups. Between 2021 and 2023, she held the position of EMEA account manager and in December 2023 was appointed marketing manager, responsible for leading the new and sustainable product portfolio commercial activities.

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Presentation

Accelerating sustainable solutions for tires: sustainable reinforcement solutions of NY66 and PET

This presentation will focus on advancements in sustainable reinforcement solutions for the tire industry. It will highlight how Kordsa has developed various generations of polyester (PET) products, including ultra-high tensile polyester yarns, using recycled PET (rPET) fibers. It will also compare the mechanical properties of rPET and virgin PET, showcasing the performance and maturity of these materials for tire cord applications. Through these comparisons, it will demonstrate Kordsa’s ability to meet both performance and sustainability goals. By presenting the development stages and performance of sustainable reinforcement materials, Kordsa aims to provide valuable knowledge for industry professionals seeking to enhance tire reinforcement applications with innovative and eco-conscious solutions.