Claire Fioretti

Based in Clermont-Ferrand, France, Claire has over 20 years of experience in the industry. Throughout her career, she has built strong expertise in creating and commercializing innovative offers, ensuring that the consumer's voice is always heard during the technical and often restrictive stages of design and industrialization. Claire's role involves defining the regulatory strategy for connected tires on a global scale, to encourage the development of connected services. Claire is leading the Cirpass2 tire DPP pilot and collaborates actively with standardization bodies like GDSO, ISO and CEN/CENELEC.

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Presentation

Tire Digital Product Passport (DPP) / Cirpass2 pilot update

Within Cirpass-2, Michelin leads a team of seven stakeholders in three countries to experience the tire Digital Product Passport. Michelin and its partners are convinced that the digitalization of tires is a key lever to improve the circular economy. The tire DPP is an opportunity to design and promote more sustainable tires, give easy access to tire information to better retread and recycle tires, and find new valorization channels to recover material from end-of-life tires. The key benefits and outcome expected from DPP for the tire industry and ecosystems will be presented.