The Tire Industry Project: driving sustainability in the tire value chain
This presentation will discuss the current scientific challenges that our society is facing regarding tire emissions and how the Tire Industry Project (TIP) is funding research projects around the world to advance their scientific understanding. Additionally, some recent findings will be presented, focusing on a fundamental question: from the roadside, where do tire road wear particles go in the environment? Established in 2005, TIP is a voluntary initiative led by CEOs aimed at anticipating, understanding and addressing global environmental, social and governance issues that are relevant to the tire industry and its value chain.