Mike Norman

Mike has 25 years of experience in the tire industry, mainly capital machinery sales and projects, but also early career in bead wire and tire cord manufacturing. He was appointed Chief Commercial Officer at VMI in 2018. Mike has a MSc Operational Research of the University of Birmingham, UK.

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Presentation

Intelligent modularity at a time of transition

At TT25 VMI will explore how its systematic approach to machine intelligence and modularity combine to offer tire companies new strategies for facing the challenges of transition to a new business model. VMI will show how machine intelligence is driving greater responsiveness and agility in tire building, while reinvention of single cell manufacture, through UNIXX technology, is opening new possibilities for modular extension of existing systems. This gives manufacturers better possibilities for managing new materials, shorter product runs, cutting emissions and scrap today, while preparing for a very different future production approach.