Mike Norman

chief commercial officer

Mike Norman has 25 years of experience in the tire industry, mainly in capital machinery sales and projects, but also early career in bead wire and tire cord manufacturing. He was appointed chief commercial officer at VMI in 2018. Norman has an MSc in operational research from the University of Birmingham, UK.

---

Presentation

Intelligent modularity at a time of transition

At Tire Technology Expo 2025 VMI will explore how its systematic approach to machine intelligence and modularity combine to offer tire companies new strategies for facing the challenges of transition to a new business model. VMI will show how machine intelligence is driving greater responsiveness and agility in tire building, while the reinvention of single-cell manufacturing, through UNIXX technology, is opening new possibilities for the modular extension of existing systems. This gives manufacturers better possibilities for managing new materials, shorter product runs and cutting emissions and scrap, while preparing for a very different future production approach.