Corrado Rocca

During his career, Corrado has held several managerial roles in telco, media, IoT, communications and automotive industries, mainly in technical, product and business areas. He is currently heading the R&D department at Pirelli Tyre developing tyre connectivity solutions, for OE and aftermarket applications. He is leading for Pirelli several international standardization initiatives in the field of future mobility.

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Presentation

Shaping the tire digital soul

After many years of incubation, tire mounted sensors system solutions have become a market reality, rapidly increasing in volumes and applications on a yearly basis. Through appropriate digital signal processing, tire sensors data enable a broad variety of use cases in different mobility segments, opening new technological and business opportunities. This market path is accelerated by the availability in vehicles of powerful electronic systems, allowing a fast integration of the technology and bringing evident benefits on safety, user experience, maintenance and sustainability. The presentation highlights opportunities and challenges, together with some application examples.