Peter Mair

principal consultant

Peter Mair is principal consultant, EMEA auto, at Rockwell Automation Digital Services. He has 25+ years of experience in the automotive supply chain and production machinery gained in Germany, Japan and France. After working at Top 10 automotive Tier 1 suppliers he concentrated his activities in the product lifecycle management and Industry 4.0 areas. Mair helps customers to identify and adopt new business needs such as sustainable development goals (SDG) during their digital transformation. He understands the need for interoperability and the right fit of processes, methods and tools as key for successful collaboration in a connected enterprise environment.

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Presentation

Digital thread for a smarter tire design and sustainable manufacturing

The digital thread is the foundation of a connected enterprise that unites and integrates information technology (IT) and operational technology (OT) over the entire tire lifecycle (including the future digital tire passport). Peter Mair, principal consultant, will show, based on an integrated open IT/OT Enterprise Architecture example, how tire makers can effectively manage sustainability, compliance, product design and manufacturing complexity in a continuously evolving market environment. With the right orchestration of enterprise and expert SW, technology bricks such as digital twin, AR/VR and AI, organizations can better drive their business goals.