David Shaw

CEO

David Shaw is the owner and chief executive of a small, dedicated company called Tire Industry Research (TIRes). He has 35 years' experience of the global tire industry. TIRes publishes a weekly newsletter on the tire industry in China as well as monthly reports on the global tire industry. Shaw is independent of external influences and can offer real insights into the global tire industry based on extensive conversations with industry leaders around the world.

---

Presentation

Ongoing transformation of the global tire industry

This paper tracks changes across the world’s tire industry, and projects to the future. For the big brands, changes include reviews of corporate strategies, digitization and moving to mobility service providers – and slowly withdrawing from car tires under 17 inches. In China, it has meant consolidation of smaller tire makers and international expansion and greater professionalism for the bigger ones. Everywhere, it means focusing on sustainability, digitization and developing new skills within the workforce. For the future, it means more flexibility; more collaboration and yet more focus on sustainability.