Scaling tire identification: durable, efficient RFID solutions
In the evolving landscape of tire manufacturing, RFID technology is emerging as a crucial tool to meet regulatory demands like the Digital Product Passport (DPP), as well as market needs for circularity and asset management. Bekaert is developing an innovative RFID solution using a metal fiber antenna seamlessly integrated into the tire. This design offers cost-efficiency, durability and extended reading distance, addressing the limitations of current solutions. Bekaert's breakthrough enables scalability for mass adoption, especially in basic tire segments, unlocking new business models while supporting tire lifecycle management, smart mobility and sustainability initiatives across the industry.