Christophe Duc

RFID senior group product manager

Christophe Duc is an experienced marketing director with a demonstrated successful history of working in the automotive industry. Creativity and innovation are the engines driving his department, colleagues and company to move forward and breach new boundaries. Duc is a natural connector, leader and strong marketing professional skilled in international go-to-market strategy, management, product marketing, customer centricity, user experience and business development. Duc drives Michelin Group's RFID product approach, both internally and externally.

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Presentation

Circular economy update

The presentation will cover the following: How do we ensure we can develop a circular economy? What role do ELT collection and sorting methods play? What options do we have to increase ELT sorting quality and efficiency? Digitization is key for traceability and RFID/DPP are at the heart of the matter. The presentation will address collectors' hardware/software and provide user testimonials on new machines/digitization. The topic is global. RFID is a key enabler to couple data with a physical object and as such a key enabler to promote a circular economy in tires.