Sander Vermeulen

Sander Vermeulen joined Michelin in 1993, upon his graduation from the Polytechnic School of Automobile Technics in Apeldoorn, the Netherlands. He started his career at Michelin in the Netherlands where he held several commercial assignments. He has held various positions in sales, marketing and business development, as well as purchasing roles. He has been based in Beijing, Seoul, Shanghai and France at the Michelin Group’s French headquarters. At present, Vermeulen is vice president – end-of-life rubber products recycling business. In this role, he has been developing the strategic roadmap for end-of-life-tire valorization for the Michelin Group.

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Presentation

Circular economy update

The presentation will cover the following: How do we ensure we can develop a circular economy? What role do ELT collection and sorting methods play? What options do we have to increase ELT sorting quality and efficiency? Digitization is key for traceability and RFID/DPP are at the heart of the matter. The presentation will address collectors' hardware/software and provide user testimonials on new machines/digitization. The topic is global. RFID is a key enabler to couple data with a physical object and as such a key enabler to promote a circular economy in tires.