Christophe Duc

Christophe Duc is an experienced marketing director with a demonstrated successful history of working in the automotive industry. Creativity and innovation are the engines driving his department, colleagues and company to move forward and breach new boundaries. Duc is a natural connector, leader and strong marketing professional skilled in international go-to-market strategy, management, product marketing, customer centricity, user experience and business development. Duc drives Michelin Group's RFID product approach, both internally and externally.

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Presentation

Tire circular economy update

The presentation will cover the following: Why do we need more/better recycled material? How do we do it? Digitization is key for traceability and RFID/DPP are at the heart of the matter. The presentation will address collectors' hardware/software and provider user testimonials on new machines/digitization. The topic is global. There can be no circular economy in tires without RFID.