Haluk Kizilay

Haluk Kizilay has built an impressive career over 30 years that spans everything from tire design and development to strategic planning, marketing and business development. At Bridgestone Turkey, Kizilay supported the executive and functional level of tire design, production, field evaluation and management from 1989 to 2011. In 2011, Kizilay moved on to Cooper Tire & Rubber. He took wide-ranging responsibility for truck and bus product development, strategy and planning, as well as field engineering and business development in China and Europe. In 2019, he established his own consulting firm – Tire Industry Consulting – to serve the tire industry globally. www.ctireindustry.com www.halukkizilay.com

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Presentation

Tire design and performance optimization through virtual technology

New product development (NPD) is a key process for all tire groups and NPD time is crucial. Virtual technologies enable the launch of world-class products faster and more cost-effectively than ever. TIC developed a unique 'virtual technology implementation' concept. It would be useful for all tire manufacturers to have an efficient and effective virtual technology process. TIC's key motto is 'Speed to market with right solution and innovation'. The presentation's main points are how to establish virtual technology, how to start simulation, tire engineering enhancement, model validation and verification and other important points.