Accurate characterization of rubber compound friction is essential for predicting tyre performance under diverse operating conditions. This study investigates friction measurement using a High-Speed Linear Friction Tester (HSLFT) and validates these results through full-scale tyre simulations, correlating them with experimental data. The approach integrates compound-level friction maps derived from HSLFT with advanced FEA-based tyre models, enabling local friction law representation while maintaining global grip consistency. Comparative analysis highlights the influence of sliding speed, pressure, and thermal effects on friction behavior, demonstrating strong alignment between virtual models and physical tests across controlled surfaces. The proposed workflow ensures robust grip characterization, supporting the development of realistic tyre models for simulation environments and driving simulators, ultimately reducing reliance on costly outdoor campaigns while preserving accuracy in performance prediction.

• Implementation of the friction tester-like platform to reduce outdoor testing effort while ensuring realistic tyre performance predictions.
• Sensitivity to testing preparation: sample geometry, conditioning and surface stability.
• Influence of speed, pressure, temperature effects and testing surfaces on compound local friction.
• Integration of local compound-level friction maps into advanced full-scale tyre simulations.