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March 2, 3 & 4, 2027
Halls 19, 20 and 21, Deutsche Messe, Hannover, Germany

March 2, 3 & 4, 2027
Halls 19, 20 and 21, Deutsche Messe, Hannover, Germany

Tire Technology Expo Conference

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The impact of regulation on tire design

03 Mar 2026
Five Continents
The tire industry – outlook, challenges and developments
This presentation will explore how EU regulations are shaping the future of tire design. From Euro 7 to the Ecodesign for Sustainable Products Regulation (ESPR), and looking ahead to the forthcoming Circular Economy Act, the presentation will highlight how policy is driving innovation, material choices and product performance. It will also reflect on the balance between environmental objectives and technical feasibility, and how the industry is adapting to ensure compliance while maintaining safety, quality and competitiveness in a fast-evolving regulatory landscape.
  • How EU regulations like Euro 7 and ESPR are reshaping tire design requirements
  • How sustainability goals impact material choices and product performance
  • How the tire industry balances innovation, safety and regulatory compliance
Speakers
Adam McCarthy, secretary general - Tyres Europe (European Tyre Manufacturers' Association)

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