The AZuR cooperation model presents a best-practice approach for a functioning circular economy in the tire industry that pays off ecologically and economically. With over 90 European partners from academia, industry, SMEs, associations and trade, AZuR demonstrates how intelligent networking, innovation and transparent processes keep sustainable new tires on the road and subsequently in the cycle for as long as possible – through repair, retreading and mechanical and chemical recycling. Discover how the AZuR model reduces emissions, conserves resources and creates economic added value.

• How cooperative networking drives innovation in the circular economy for tires
• Key factors of the AZuR multistakeholder model
• Positive ecological and economic effects of retreaded tires
• Tire recycling in Germany – an overview