Developing tires requires balancing customer expectations, regulatory compliance and sustainability. Tire wear is central to this challenge, especially under strict standards like Euro 7. This presentation examines the complexity of improving wear resistance, starting with Euro 7 testing and certification details. It reviews key factors influencing wear and illustrates these insights with simple models of wear mechanisms, enabling evaluation of continental's complete product portfolio against upcoming Euro 7 limits. Finally, it identifies bottlenecks that can affect both wear performance and certification of tires. The goal is to provide an integrated understanding of tire wear and guide durable, compliant solutions.

• Understanding tire wear is essential for meeting new regulations
• Tire wear is influenced by multiple factors, including vehicle, route, pavement and tire properties
• Tire wear models support compliance with regulatory requirements
• Strategies for integrating pavement roughness into wear prediction models