This paper tracks changes across the world’s tire industry, and projects to the future. Trade barriers have been rising, with many countries investigating tires made in China. That has driven consolidation and global expansion of manufacturing capacity among China's top tire makers. For the big brands it has meant slowly withdrawing from car tires under 17 inches. That has opened opportunities for the ‘jackals’ who are ambitious and hungry. Everywhere, it means focusing on sustainability, digitization and developing new skills. For the future, it means more flexibility, more collaboration and yet more uncertainty.

• What is happening in the global tire industry
• What upstream suppliers should do to maintain business growth
• Which tire makers are doing better and which are doing worse
• How tire makers' profitability has changed since 2019
• Strategies for managing the lack of visibility and changing business environment