Traceability is no longer optional in the tire industry, it’s essential for quality, safety and compliance. This presentation will showcase how next-generation RFID and BLE technologies are transforming tire traceability, from manufacturing plants to logistics operations. It will explore real-world use cases and highlight how digital tire identity supports not only operational efficiency but also sustainability goals, enabling more recycling and lifecycle management.

• Learn how our customers are extending RFID from tire tags to raw materials, parts tracking and production optimization.
• Discover how next-generation RFID and BLE enable full visibility throughout the supply chain.
• Explore how digital identification is reshaping operations and future-proofing tire manufacturers.
• Understand the key criteria for selecting the right tag for your application.