Sustainability has shifted from preference to necessity in the tire industry. While many sustainable materials exist, adoption is limited by trade-offs across the three Ps: property, processability and price. Traceability issues with traditional sources pose a further risk to product consistency and performance. With global tire demand rising, relying on slow supply chain evolution is inadequate. This presentation explores advanced compounding techniques as a practical path forward, showcasing innovative approaches that expand sustainable material applications while ensuring performance, traceability and cost-effectiveness – moving beyond low-performance compromises toward truly viable, high-value, sustainable solutions.

• Challenges to sustainable materials
• Rubber compounding
• Tire performance