ENLITEN is a next-generation technology, revolutionizing how Bridgestone engineers tires and helping deliver customized and uncompromised tire performance while promoting a focus on enhanced sustainability. Bridgestone is already actively scouting innovation opportunities and developing new materials such as polymers, filler, resin and chemicals through co-creation with partners. In this presentation, Bridgestone will report on its latest achievements as the company pursues ultimate customization of the tire, as well as challenges faced in creating such innovative materials. Bridgestone accelerates its efforts to engage all stakeholders and to create new value for customers and society as a whole.

• Evolution of ENLITEN technology for accelerating social value and customer value creation
• Bridgestone’s efforts for achieving a sustainability business model
• Bridgestone’s innovative material development strategy
• Expectation for open innovation and co-creation with external partners
• Recent achievements in realising innovative materials