Bridgestone is on a journey of transition toward a circular business model, holistically considering resource efficiency at every stage of the product’s lifecycle and across the value chain. As part of this long-term commitment, it is innovating and co-creating the precise technologies, processes and systems that will ultimately enable the transition. In this presentation, two Bridgestone experts on the topic will explain the short-term actions today and how they support the company's longer-term goals.

• Bridgestone's journey of transition toward a circular business model
• Co-creating with precise technologies and processes
• How to enable a circular economy transition