Bridgestone is on a journey of transition towards a circular business model; holistically considering resource efficiency at every stage of our products’ life cycle and across the value chain. As part of this long-term commitment, we are innovating and co-creating the precise technologies, processes and systems which will ultimately enable the transition. In this presentation, two of our experts on the topic explain our short-term actions today and how they support our longer-term goals…

• Bridgestone journey of transition towards a circular business model
• Co-creating with precise technologies and processes
• How to enable a circular economy transition