Smart tire technologies are becoming a critical enabler of the circular tire economy. This presentation highlights use cases around the European Deforestation Regulation (EUDR) and Digital Product Passports (DPP), showing how traceability and compliance requirements are reshaping the industry. Peter Mair of Rockwell Automation will demonstrate how smart manufacturing, business-to-business connectivity with fleet operators or service centers, quality monitoring and recycling solutions deliver measurable value. All these applications and smart sensing data exchanges are supported by proven and thrusted blockchain technology. Attendees will learn how connected tire applications drive sustainability, compliance and innovation across the tire value chain.

• Smart tire use cases in manufacturing, business-to-business connectivity, quality monitoring and recycling
• How EUDR and Digital Product Passports (DPP) drive compliance and traceability in the tire industry
• How connected tire applications support the circular economy by enabling reuse, retreading and resource efficiency
• How Rockwell Automation solutions align compliance and sustainability with operational performance
• How blockchain enables trusted collaboration with partners, customers and smart sensors for secure data exchange