Discover how tire certification must evolve to meet increasing sustainability expectations and regulatory demands. The tire industry faces key environmental challenges in a rapidly changing regulatory landscape. Learn about the impact of ESPR and Euro 7, alongside new rules on environmental communication, such as the Green Claims Directive and EmpCo. TÜV Süd sustainability services show how robust testing and certification enable compliance, transparency and market readiness – from recycled content certification to the testing of biogenic carbon content and LCA and product carbon footprint (PCF) verification. Gain practical insights into turning regulatory pressure into a competitive advantage through credible sustainability services for tires.

• Understand key sustainability challenges affecting tire design, materials and compliance
• Learn how ESPR and Euro 7 reshape tire certification and market requirements
• Discover methods for the proof of recycled content and biogenic carbon content in tires
• Learn how to substantiate and communicate environmental claims in line with EmpCo and the Green Claims Directive