SEARCH

March 3, 4 & 5, 2026
Halls 19, 20 and 21, Deutsche Messe, Hannover, Germany

REGISTER FOR A FREE EXPO PASS

CONFERENCE REGISTRATION

March 3, 4 & 5, 2026
Halls 19, 20 and 21, Deutsche Messe, Hannover, Germany

REGISTER FOR A FREE EXPO PASS

CONFERENCE REGISTRATION

Speakers

Loading
Go Bong Choi - Hyundai Motor Company

Go Bong Choi

senior research engineer, Hyundai Motor Company
Choi is a senior research engineer at Hyundai Motor Company, in charge of setting tire development targets, studying ride comfort and handling characteristics, and conducting research for virtual and advanced technology development. Choi's previous roles include five years at Kumho Tyres as senior engineer – focusing on handling, ride comfort characteristics and wear evaluation, and seven years at Hyundai – focusing on tire ride comfort and virtual research.
Sessions

Interested in becoming a partner or sponsor?

Become a Sponsor and unlock unique commercial opportunities. With a diverse audience of industry professionals, thought leaders, and innovators, this is the perfect platform to position your brand and gain unparalleled visibility, credibility, and access to a targeted network of decision-makers. We offer a variety of sponsorship packages to suit your needs, from exclusive title sponsorships to customisable options. Each package is designed to maximise your exposure and impact before, during, and after the event.

Become a sponsor

Search