Austrian company UP-Labels’ latest generation of TU markings and micro-decals combines customisation, durability, and sustainability for tire identification. Designed for OEM and aftermarket use, these innovations employ advanced, solvent-free materials and eliminate traditional inks and adhesives to cut environmental impact. UP-Labels’ Tire_Dots (LTA) and Heat Transfer Marking (HTF) lower energy requirements during application. Running at reduced pressure and temperature, they improve equipment efficiency and increase production speed. Engineered for extreme conditions, the markings and micro-decals ensure reliable, fade-resistant tire identity with aesthetic quality. Micro-decals also enable automatic personalisation for eye-catching branding directly on the tire sidewall in final finishing. Through strategic partnerships across the global supply chain, UP-Labels pioneers innovative tire decoration and marking while prioritising performance and sustainability. See UP-Labels at booth 2057, where live trials will showcase the newest technologies. Attendees are invited to join and test the products directly on the machines during live demonstrations there onsite.