March 3, 4 & 5, 2026
Halls 19, 20 and 21, Deutsche Messe, Hannover, Germany

Exhibitor News

05 Nov 2025

Winter Tire Testing Technology Now Available from Applus+ IDIADA

Applus+ IDIADA Hall: 20 Stand: C443
Winter Tire Testing Technology Now Available from Applus+ IDIADA
Skid Trailer - Tire Testing
Applus+ IDIADA now delivers comprehensive winter tyre testing services in Finnish Lapland, 300km north of the Arctic Circle, offering manufacturers unparalleled access to authentic extreme weather conditions. The company's revolutionary SkidTrailer technology transforms how engineers evaluate tyre performance, providing real-time data collection across ice, snow, and frozen surfaces with unprecedented precision.
Applus+ IDIADA now delivers comprehensive winter tyre testing services in Finnish Lapland, 300km north of the Arctic Circle, offering manufacturers unparalleled access to authentic extreme weather conditions. The company's revolutionary SkidTrailer technology transforms how engineers evaluate tyre performance, providing real-time data collection across ice, snow, and frozen surfaces with unprecedented precision.

The facility leverages two advanced simulation models: Magic Formula (MF-tyre) and FTire® physical models, enabling sophisticated vehicle dynamics analysis. These cutting-edge tools allow engineers to predict tyre behavior across diverse winter conditions with remarkable accuracy, supporting comprehensive characterization from initial design through final validation.

Applus+ IDIADA's Arctic testing services represent a significant advancement in automotive safety testing, combining authentic polar conditions with state-of-the-art simulation technology. This complete solution ensures next-generation tyres deliver optimal performance when winter driving demands it most, providing manufacturers with the critical data needed for superior cold-weather vehicle dynamics. These enhanced capabilities are made possible through Applus+ IDIADA's strategic partnership with UTAC in Finland, leveraging world-class indoor and outdoor testing infrastructure.

View all Exhibitor News
Loading

Interested in becoming a partner or sponsor?

Become a Sponsor and unlock unique commercial opportunities. With a diverse audience of industry professionals, thought leaders, and innovators, this is the perfect platform to position your brand and gain unparalleled visibility, credibility, and access to a targeted network of decision-makers. We offer a variety of sponsorship packages to suit your needs, from exclusive title sponsorships to customisable options. Each package is designed to maximise your exposure and impact before, during, and after the event.

Become a sponsor