Christophe Duc

Experienced Marketing Director with a demonstrated successful history of working in the automotive industry. Creativity and innovation are my engines to drive my department, my colleagues and my company to move forward and breach new boundaries. I am a natural connector, leader, strong marketing professional skilled in International Go-to-market Strategy, Management, Product Marketing, Customer Centricity, User Experience and Business Development. I drive Michelin Group RFID Product Approach, both internally and externally.

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Presentation

Tire circular economy update

The presentation will cover the following: Why do we need more/better recycled material? How do we do it? Digitization is key for traceability and RFID/DPP are at the heart of the matter. The presentation will address collectors' hardware/software and provider user testimonials on new machines/digitization. The topic is global. There can be no circular economy in tires without RFID.