Echchur Rangarajan Srinivasan

Dr. Srinivasan ER is a distinguished researcher and industry expert in the field of rubber mechanics. He earned his PhD from the Indian Institute of Technology Madras, India, where he investigated damage evolution in natural rubber. His research interests include continuum damage modeling, fracture and fatigue of rubber, and rubber material characterization. As Manager at JK Tyre and Industries, he leads failure analysis and design of experiments. He also serves as Adjunct Faculty at IIT Madras.

---

Presentation

From waste to wealth: sustainable tire practices for a greener world

Tires are prone to damage, rendering them unusable despite significant remaining tread life. This results in wasted materials and increased pollution. This study investigates factors affecting tire repair sustainability and proposes design innovations to enhance tire longevity. By developing versatile tire designs that prolong life before failing due to damage, we can reduce tire consumption, lower pollution, and promote sustainability. This research integrates experimental mechanics and finite element simulations to address this critical issue.