Jörg Sturmhoebel

Jörg Sturmhoebel is product manager of wheel safety at Nira. He has a strong background in automotive engineering, having worked with Audi for many years in mechanical engineering and project management. He specialized in brakes and wheels and has since worked in engineering, marketing and business development, where he has focused on the latest developments in safety, including from a regulatory perspective.

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Presentation

Exploring the future of TPMS: advancing tire safety and efficiency

Low tire pressure is a common problem that can lead to costly consequences, such as reduced fuel efficiency, uneven tire wear and even accidents. Two leading solutions, one hardware-based (dTPMS) and one software-based (iTPMS) are dominating the market. While dTPMS uses sensors in each tire, iTPMS leverages existing vehicle sensors, offering a cost-effective, eco-friendly alternative. The latest iTPMS advancements provide detailed insights into tire pressure and alert drivers to the severity of pressure loss. Attendees will learn about iTPMS features like Critical Puncture Warning, Easy Reset and Percentage Display, and how these innovations can provide manufacturers with a competitive edge.